Government Launches MyWAVES Platform for Creators

The Government of India, in collaboration with Prasar Bharati and the Ministry of Information & Broadcasting, has officially launched the MyWAVES platform in March 2026.

Union Minister Ashwini Vaishnaw announced that MyWAVES will function as a citizen‑creator initiative hosted on the WAVES OTT service, designed to empower digital creators and strengthen India’s media ecosystem.

What is MyWAVES?

A citizen‑creator platform integrated into the WAVES OTT ecosystem. To allow individuals and small creators to publish and distribute their content. Strengthening India’s media and entertainment ecosystem with more participation from independent voices. Announced on 23 March 2026 by Union I&B Minister Ashwini Vaishnaw.

Key Features (Officially Announced) -

Creator Access: Citizens can upload and share content on WAVES OTT.

AI Skilling Integration: Linked with a national programme to train 15,000 professionals in AI‑driven content creation, in partnership with Google and YouTube.

Public Broadcasting Synergy: Launched alongside upgrades to DD Free Dish TVs with DVB‑S2 tuners and advanced EPGs, showing the government’s push for accessible digital media.

Digital Economy Boost: Designed to expand India’s creative economy by lowering entry barriers for new creators.

MyWAVES is not a direct earning app like YouTube.

It is a government‑backed system to help creators learn, create, and connect with TV/OTT companies.

Earnings, if any, would come indirectly — for example, through content licensing deals, freelance opportunities, or external platforms — but the government has not announced a direct monetisation model.

Benefits -

Empowers Local Creators: Gives ordinary citizens a platform to showcase talent.

AI Training: Helps creators adopt AI tools for editing, production, and distribution.

Wider Reach: Content published on MyWAVES can reach audiences via WAVES OTT.

Government Backing: Ensures credibility and integration with India’s broadcasting ecosystem.

Why It Matters

For Creators: A new opportunity to publish content without relying solely on private platforms.

For Viewers: More diverse, citizen‑driven content available free or at low cost.

For Industry: Strengthens India’s position in the global digital content economy.